Project Type
Research
(School project)
Role
Researcher
Strategic Designer
Team
Paired up with Japanese Design Researcher
Duration
6 weeks
(Nov 2022 – Dec 2022)
00
Introduction
“An artisan economy is an economic system in which goods and services are produced by skilled artisans who use traditional techniques and tools to create unique and high-quality products. The focus is on creating goods that are not mass-produced, but rather individually crafted and often tailored to the needs and preferences of the customer.”
(THE NEW AGE OF ARTISANS)
Why does it matter?
Application to Japan
Japanese culture has been developed mainly through traditional and unique craftsmanship. Focusing on the artisan economy is key to addressing wicked problems such as aging population, urbanization and shortage of labor force.
Pre-Covid Situation
Despite its significance, the artisan economy in Japan is sharply declining.
During-Covid Situation
The situation seems to be getting more serious during the Covid disaster.
Major Causes
The background of the market shrinkage is intertwined with a variety of factors.
Research Theme
01
Research
Research Plan
Interview
To gain a better understanding of the Japanese artisan business, we interviewed two experts working on the forefront.
Fieldwork
In addition, on-site research was conducted at retail stores in New York City to understand successful products in practice.
Key Insights
02
Conceptualization
Approaches
Talent Approach – Key Talents
Roles of Key Talents
Growth Stage & Talent Required
Marketing Approach
Hurdles & Intervention
