Project Type

New Business Development
(School project)

Role

Design Researcher
Workshop Facilitator
UI/UX Designer

Team

3 students in one team

Duration

15 weeks
(Aug 2022 – Dec 2022)

00

Context

As the Covid disaster settles in, more and more people are beginning to travel and live abroad, and we are part of that group of people who have moved to New York to study at Parsons.

Why is relocating to a new country so daunting? How can we solve this problem?

Initial Mindmap

01

Research

Overview
Research Overview
Survey Result
Survey1
Survey2
Survey3
Interview

We interviewed more than fifteen people to gain a better understanding of their experiences of relocating to a new country.

Interview

02

Synthesis

User Journey
User Journey
Key Insights
Key Insights
Opportunity

Through surveys and interviews, we found that the period between arriving in a new country and adjusting to local life (we call this the Transformation period) is the most intense and stressful. However, it seems to be less stressful for those who have a family member or close friend in the country. From this, we hypothesize that there may be a great business opportunity in reducing stress during this period.

Opportunity
How Might We Questions

We formulated three HMW Questions for ideation.

“How might we help relocators settle into their new home?”

“How might we foster trustworthy connections in new countries?”

“How might we make moving as fun as traveling?”

03

Ideation

Workshop

To get lots of ideas, we conducted an activity called the Chili Table.

Ideation Workshop
Ideation Workshop
Ideas gained
Ideas gained in the session
Idea Development

We brushed up on the ideas from the workshop and came up with the concept of a platform that supports the building of new local networks (friends and mentors) through a bucket list.

Idea Development

04

Prototype

Prototype Ideation
Prototype Ideation
Rough Sketch & Initial Feedback

We discussed as a team the services and functions necessary and created rough sketches. Initial feedback confirmed that there was a solid need for our idea.

Rough Sketch & Initial Feedback
Figma Prototype

Based on previous discussions and feedback, we created an interactive prototype of the app on Figma.
–> Play with our prototype!

Mockup - 1
Mockup - 2
Mockup - 3
Mockup - 4
Mockup - 5
Mockup - 6
Mockup - 7
Mockup - 8
Mockup - 9

05

Pitch Deck

Finally, we gave a pitch-style presentation to a panel of judges consisting of innovation leads and designers from top management consulting firms.